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"I'm worried about AI stunting creativity, replacing the need to use our brains," said travel creator Jessica Morrobel, who has about 168,000 followers on TikTok and Instagram. Lifestyle creator Joseph Arujo said he primarily uses ChatGPT to format his emails, since he gets a lot of brand partnership requests. AdvertisementCherie Luo, who publishes educational content, said she uses AI to transcribe and summarize her podcast episodes. And UGC creator Salha Aziz said she uses AI for a variety of tasks, including writing scripts for her videos. "It is concerning how good it's getting," said Tales, who has 2.7 million followers on TikTok and Instagram.
Persons: , Snapchat, I'm, Jessica Morrobel, Noah Jennings, Marina Mogilko, YouTuber who's, Cassey Ho, Joseph Arujo, Cherie Luo, Salha Aziz, Sora, Tyler Perry, he'd, Martin Haerlin, Tristan, Alex Piper, Haerlin, Kahlil Greene, we'll, Nneya Richards, she'd, Richards Organizations: Service, SXSW, Business, Adobe, YouTube, Ferrari, Night Studios, it's Locations: Texas, TikTok
AI was very popular, but most panels failed to discuss the consThe harmful impacts of AI dominated the conversation among creators at SXSW. Related storiesIn a session titled "AI in Video: Revolutionizing or Replacing Creators," Vimeo product executive Zohar Dayan's presentation similarly focused on the technology's benefits. Talk of a TikTok ban? Employees and creators are 'bored' of itOutside SXSW, the conversation has picked up about a potential TikTok ban in the US , but there was radio silence about it in Austin among the TikTok employees and creators I met. "We're so bored of that topic, honestly," said two TikTok employees, who spoke on condition of anonymity out of concern about facing repercussions from their employer.
Persons: Cassey Ho, OpenAI's, Peter Deng, Deng, Zohar, Dan Whateley, they've, Kahlil Greene, he's, Jerry Won, Justin Nguyen, Mylen Yamamoto Tansingco, Sam Li, Sean Kim, Sam Yam, Austin Hilton, Tumi Brooks Organizations: Southwest, Delta Air Lines, Business, IBM, SXSW, Snapchat, Pershing House, Talent, Austin, Austin Hilton Hotel, Convention Locations: Austin, Australia, China, member's, TikTok, Netflix's, Singapore
Scholars and educators are increasingly using TikTok to share history that’s seldom found in textbooks — and their content is finding an audience. TikTok can fill in educational gapsKahlil Greene, known as Gen Z Historian on TikTok, is one of several educators on the platform who have built up a following around sharing little-known history. While some lawmakers and officials try to limit such instruction, that knowledge can be vital for students, said Ernest Crim III, a former high school history teacher who now makes educational content for TikTok. In fact, his educational content has resonated so widely that he left classroom teaching to make social media content full-time. TikTok educational content can empower communitiesEducational content on TikTok can also provide avenues for exploring one’s identity.
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TikTok was the top downloaded app in the United States in 2021 and 2022, according to data from analytics firm Sensor Tower. And legacy news organizations like the 176-year-old Associated Press have recently joined TikTok to reach new audiences. Goodwin told CNN that more than 90% of her orders currently come from people who discover her business through TikTok. “If it were to get banned, I would see business plummeting,” Goodwin told CNN. (Laurie Gomez)At a time when major tech giants including Meta and Twitter are slashing staff, TikTok is still hiring American engineers.
“I would lose most of my sales.”For much of the past two years, talk of an outright TikTok ban seemed to recede. But suddenly, the future of TikTok in the United States appears more uncertain than at any point since July 2020. Two years later, she said a TikTok ban would cause her to "lose most of my sales." The tremendous reach of TikTok may only make it harder to ban the service outright, some national security experts say. Hootie Hurley, 23, a Los Angeles-based full-time creator with more than 1.3 million followers on TikTok, told CNN that he now makes most of his income through his TikTok following.
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